The Shade That Feels Indulgent

Some colours simply look nice. Others feel good the moment they touch your lips. Rich is the second kind: deep, warm and so glossy it catches the light like it's showing off a little. Every swipe feels like a small treat you get to enjoy all day.

Care Built Into the Colour

Rich is more than pigment. It's made to hydrate as it goes on, keeping your lips soft while they look their best. And because it's part of the Izumi QuickGlow range, you get a built-in LED light and mirror too, so you never miss a spot, whether you're in a dim restaurant or a moving car.

Why You'll Love Rich

• One push, rich colour: the push-button dispenser gives you just the right amount, with no drying out
• LED light for precision: a perfectly lit application, whatever the lighting around you
• Built-in mirror: quick, easy checks on the go, no compact needed
• Deep colour, nourishing feel: a warm, glossy shade that cares for your lips as you wear it
• Bag-friendly size: slips into any handbag, pocket or travel pouch, any day

Your New Everyday Indulgence

Rich is the shade that doesn't just look good, it takes care of you while it does. Pair it with your favourite liner or explore more lip colours and sets in our Izumi Beauty collection, then discover more premium makeup and skincare at S94 Beauty Hub.